A great man once told me, "You can make things happen. You can watch things happen. Or, you can wonder what the hell happened?" Let's take those in reverse order....
Wondering what the hell happened means that you're effectively witnessing the event after the fact, and relying on second, third, and even fourth hand reporting of what took place, subject to the "reporter's interpretation." Never a good thing, as you may have an opposite opinion of the person telling you the story about what's going on around you with or without your consent.
Watching something happen means that you get to interpret the events, and if you're so inclined, you get to write your own story subject to your interpretation. Sporting events and protest marches fall under this category, as do strikes and picket lines. I bring this up because we're currently in the middle of two strikes within the entertainment industry, and there was another going on with hotel workers, however, I believe that one to be settled. Aside: Strikes have a cascading effect, as one guild or union goes on strike, and others think, "Hey, that's a great idea!!!" If you're not a member of said unions or guilds, you get to watch what happens, as you don't get to actively participate. Sure, you can goto the various places that have picket lines and either cross them or walk with them. Does the free food balance out the time it took you to get there, and do you believe in the various causes? That's for you to decide. All I know is that right now, I should be on strike against myself based on who I am and what I do.
Finally, and this part is the most difficult, making something happen, as that usually cost time or money. Mostly both. This same great man stated that it's easier to become a star than it is to get your start, and that's somewhat true. Other people are always either looking for a paycheck or a handout to be involved with YOUR project, and to solve this, you may have to capitulate. This is never a good idea. While you never want to be in the first group that we talked about, you may not have too much of a choice if you're the guy creating something for others. I make movies that practically no one sees, however, for those of you that have, I've effectively made that movie four times: The one I write, the one I shoot, the one I edit, and finally, the one that you see.
I have no control over that fourth one. When you react, I can either wonder what the hell happened, or I can watch what happened. It's a mixture really. I've done all three things in the proper order, however, the point is simply thus: Did I make something happen that was good?
Subjectivity is key. Do I know my audience? I'd like to think that I do, even though for the most part, we've never met. You wouldn't be reading these words if you didn't get here from elsewhere. This is either the downside or upside to social media. I attempt to be apolitical for the most part, as I can take either side of an argument, however, statistically, you will probably take the other side just for sake of argument. You may have beliefs that are contrary to mine. That's okay. I still want you to pay to see my film.
Tell me how bad it is after. At that point, all I can do is strive to make a better movie, and start the whole process over. Hopefully, I've made enough money in order to do that.
There's so many factors out there relative to the specific industry that I'm in, that I have absolutely no control over. Either I have to be the best, or hire the best, and then hope for the best.
Doesn't seem fair, does it?
Why, you may ask? I don't know if you did or not, as you're reading this after I write it, and I'm not there. I've discussed this aspect before, so no need to go into it here. It's truly simple. Everyone else in my industry is attempting to do the same thing at the same time. It may or may not be a somewhat closed system, however, wanting it bad enough may not be enough sometimes.
Other times you end up being chosen for something that you didn't expect, and you have a chance to excel. You've made something happen. Thank you.